Vancouver, Toronto, and Montreal, the three massive cities in Canada, are home to the best Canadian marketing jobs. These cities also consist of the biggest marketing agencies and companies. The right candidates can access a variety of marketing roles. Any individual who seeks the role of a Search Engine Specialist, Social Media Expert, and Marketing Manager. As a newcomer, you would find several job profiles and opportunities that are well-suited for your skills in the country, especially for marketing professionals or fresh graduates.
A wide group of competitive candidates is scattered across the country. Therefore, it is essential to prepare beforehand to make a mark among the crowd.
There are several possible ways through which newcomers can receive marketing jobs in the country; they’re as follows:
Create an appealing cover letter
Your CV must be appealing so much that it talks about the circumstances you experienced, the actions you committed, and how those specific actions helped in gaining KPIs. You must display your skill and ability in such a manner that it provides solutions to the issues you face in your Canadian business.
You must review all the bullet points in your CV and assess them again based on the formula:
Problem/situation> Action Taken> Results/Achievement
Implementing this formula is a sure-shot way to acquire a job in the marketing sector. To accomplish the goal of landing your dream job interview, including the following tips:
- Your resume must be the primary point of focus. Make sure your answers are precise and that you emphasize your accomplishments.
- Once you are ready to attend an interview, you must ensure that you have performed detailed research regarding the specific company. Don’t brag about the research but yes subtly display your knowledge about the company.
- When the interviewer asks the reason behind choosing the company, they simply talk about their requirements. Such a step will compel them to think about you in the right way. Make sure you don’t start talking about what you want from the company.
- If you get a chance to elaborate on the appealing and non-appealing attributes of the job profile, do talk about more than three appealing features of the job, just briefly point out the non-appealing job features.
- Provide substantial examples of past experiences presenting the successful scenarios where you successfully handled the employer’s problems.
Canadian marketing jobs- interview based on information
After you arrive in Canada, or maybe two or three weeks before your arrival, search the list of companies you’d like to work in. Use Google, Business Directories, and LinkedIn. Write a short and precise email that highlights your skills and work experience. You could meet and talk with marketing professionals who will willingly provide you with help and precious tips concerning the job markets in their cities or provinces across Canada.
The professionals you meet have the jobs available for you at that point then. However, if they know someone having the job position open currently or in the future, they could surely help you.
Searching for the appropriate Canadian marketing job might consume your time and energy, but it is better to remain patient. If you seek to acquire a work visa or intend to do so, you might talk about it to the company concerned. However, you need to make them understand that you seek to develop your future in the country. Companies usually tend to be conscious of recruiting you in case you intend to leave Canada in a few months.
Canadian marketing jobs- FAQs
Which recruitment companies are the best to contact?
Randstad Canada is extremely well-known for its variety of marketing recruiters. IQ Partners in Toronto and Smart Savvy and Associates source workers consist of a wider range of jobs in the marketing sector, including SEO, research market analysts, and other media or events-related jobs.
Will a temporary role in the marketing field hold value?
While you collect tickets or engage with people at events, you might end up meeting a lot of people who would undoubtedly assist you in acquiring long-term job positions. You could also list the local events you worked for in your resume. Every recruitment manager would look for Canadian work experience.
What is the role of freelancing or contractual jobs in the marketing sector in Canada?
Contractual or freelancing job options have their own value, and one shouldn’t overlook them in search of full-time jobs. Freelancing will be valuable if added to your resume, and you would acquire higher-value marketing jobs in Canada.
Another effective way in which you can acquire Canadian marketing jobs would be to send emails to marketing companies, talking about the services you could provide. Think about options such as writing or managing events or press releases. Digital marketing would be highly significant for your resume. Having your experience in social media campaigns could lead you up to a job position in Canada.
What salary to expect from marketing jobs in Canada?
As a newcomer, you could easily earn up to $35,000 in marketing jobs in the country. The job positions could range from a social media manager, marketing analyst, or marketing coordinator. By acquiring experience, you could progress into getting higher paying jobs and earn up to $70,000 for the job profiles.
Marketing managers in Canada can easily earn up to $70,000, while the ones with considerable experience could end up getting $100,000 annually based on location, experience, and the job profile itself.
Which are the in-demand marketing jobs available in Canada?
The in-demand marketing jobs in Canada are many and their types keep changing with the evolving trend of the marketing industry. The popular marketing roles in Canada are that of marketing managers, digital marketing specialists, and marketing coordinators.
A report in 2019 stated that the three primary marketing-related jobs in Canada in 2018 are that of Graphic Designers, Research assistants, and Project Managers. These were the most-searched jobs online and their figures are 2,400, 1,500, and 1,300 searches per week respectively.
The fourth rank belonged to the position of a Data Analyst having less than 1,000 searches.
Despite the popularity of social media platforms, jobs related to social media didn’t make it to the priority list among the top ten Canadian provinces. On the whole, the content creation job, social media manager in the field of marketing was on the top list of Canada’s searches. Other important jobs in the industry included job roles as SEO Consultants and Content Writers.
The employment prospects for those in the marketing field are many and can also have several positive outcomes. As reported by the Canadian Career Outlook, the full-time job searches in the marketing field were far too much and there was an increase of 53 percent within the previous three years.
Project work searches, internships related to jobs in the marketing fields, and working hours went down to 17, 18, and 21 percent respectively. The percentages show the stability prevalent in the Canadian marketing sector in 2018 and the probability of the situation growing in the upcoming years.
How to search for marketing jobs in Canada?
You could search your options for marketing jobs in Canada using LinkedIn, Indeed, and the Canadian Marketing Association. LinkedIn has a wide variety of marketing job positions available. The other factors which will help you greatly in your job search are informational interviews and networking.
Networking isn’t just restricted to conversations with people from the same industry but requires more effort than that.
The prevalent digital marketing trends in Canada
You don’t necessarily require expertise in digital marketing to understand that it is going to remain a substantial part of the upcoming years in Canada.
It is better to get knowledge about the optimal marketing trends in the business fields across Canada. After that, you may utilize that knowledge while you begin applying for marketing jobs. The current digital marketing trends display a huge disparity between what is actually trending and which businesses seem out of date.
However, Canadian Marketing Association, CEO pointed out that what seems to be the current trend might actually not be in trend and what seems out of date might still be prevalent.
Email Marketing is the most trending and trusted digital strategy, it is devoid of all the glam and glitter. This digital tool is more mature compared to the other trends and strategies. It does continue to remain an effective tool. Additionally, the Canadian Marketing Association revealed through its research that most customers prefer to get informed through emails. The latest digital marketing trends don’t operate at a faster pace. Canadian businesses take their own time to continue trends such as augmented reality and artificial intelligence. The reason behind this delay on behalf of Canadian businesses is only due to the time taken to adopt the innovative approach in terms of technologies. These kinds of businesses don’t make any large commitment until they have access to the latest technologies and approaches.
Email marketing is an old and traditional digital marketing technique, and it is still better than many other techniques. The ongoing battle for Canadian businesses is the fact that they have difficulty in choosing between in-house or outsourcing.
Canada’s immigration alternatives for marketing professionals
Marketing specialists can often access the most efficient and fast alternatives for immigrating to Canada. Young skilled professionals with considerable work experience, proficiency in French and English languages, and a higher education level. Marketing workers do get the added advantage of having educational qualifications. Express Entry has by far proven to be the fastest and easiest immigration pathway, while the other substantial pathway is Provincial Nomination Program. Most of the time, people who aren’t fit for Express Entry programs use the Provincial Nominee Programs. Marketing professionals can access the PNP pathway for Canadian immigration.
For faster immigration to Canada, you could also make use of the following temporary work permits:
- International Experience Canada– Younger individuals from as many as 30 countries, can access an open work permit for up to twelve to twenty-four months, based on their citizenship. IEC also comprises the Working Holiday Visa.
- An Intra-Company Transfer– The current employer must possess an office or affiliation in the country.
- LMIA– Acquiring a Labour Market Impact Assessment through a valid employment offer and a Canadian employer. Getting an LMIA implies you can even get a Canadian work permit.
In case you decide to migrate to Canada through the IEC, it will be better to prepare with your Travel Insurance, a mandatory requirement to obtain an IEC visa.
